I, Stonemakers Dealer Ryan Miller recently finished my first job at Frank Blanchard's home in Pensacola Florida. Frank was medically discharged after he was blown up by a RPG in a special ops mission. He and his service dog Violet love the work from Stone Works USA and Stone Maker Products.
Unless you’ve been living under a rock for the past 5 years, you’re well aware that Facebook has become the leading social media platform and the way millions of people interact daily. Creating and maintaining a presence on Facebook takes a few minutes to set up, and maintaining your presence takes just a few minute daily. Here are 5 keys to building your StoneMakers Facebook business page and fan base.
Don't miss out on our FIRST Annual Dealer Convention Oct. 21-23, featuring Keynote speaker Rudy Ruttiger, sports hero and inspiration behind the classic movie Rudy.
Fresh after coming off a national television debut on the DIY Network Show "Turf War", StoneMakers and and founder David Montoya were featured in The Union Leader on Monday, August 16.
St Anthony's Regional Hospital in Carroll, Iowa was faced with a dilemma. The engineered block retaining wall was built in 1996, and originally took two and a half months to complete. The Hospital wanted to replace the wall as there were issues starting to develop and the aesthetics were not up to standard any longer. The hospital had received bids from $1.1mm to $1.25 mm to tear out and replace the existing wall. The contractors that were bidding estimated a time of completion of 3 months.
What could be done with StoneMakers concrete innovations? StoneMakers solution was to install reinforced steel concrete wall in front of the existing wall.
StoneMakers started by installing #5 rebar grid in front of the existing walls. StoneMakers then installed 6 strategically placed “dead men (retaining wall anchors)" at key points throughout the wall. Each “dead man” was 4’ wide x 15’ deep, 8’ high. These were all completed with the same #5 bar as the main wall. The “dead men” were then tied back into the main wall for anchoring support. Shot-Crete with StoneMakers Wall Builder was then used to build a 12”to 14” thick wall in place through the grid. At that point, the Stonemakers crew began carving the concrete to look like other walls that were already on campus. With a crew of 8 men StoneMakers poured 530 yards of concrete over the course of 4 days. On the 5th day they colored and sealed the wall. All this for a cost of $378,000.00
There were four major benefits to having StoneMakers install the new wall:
1. Cost. The hospital saved over $700,000 on the cost of the project over the lowest bidder.
2. Time Frame. In an eight day period the entire project was completed. This is opposed to the original estimate of 3 months.
3. Minimal Impact On Employees And Visitors. The eight day project was completed will little or no disruption to the roadway and parking lot above the wall that employees and visitors had to use.
4. Structural Integrity. By having StoneMakers pour in place a steel reinforced concrete wall with six “dead man” (4’x15’x8’), gives the hospital a wall with a cured strengthof 6-8000 psi that a block wall could never achieve.
Home shows and fairs are a trade staple for contractors that build retaining walls, outdoor living areas and hardscapes looking to develop new leads for their business. I've heard contractors say they get 60-70% of their annual business from shows, while others claim it's a waste of time and money. What are the successful contractors doing differently? Here's a list of 12 ideas to make your next show a success.
1. Have a visual presentation playing, like a video or power point show. With video cameras and editing software available for under $100, you don't have to be a professional videographer to put together a presentation showcasing your work. A 5-6 minute video loop is enough to engage attendees and allow you speak about what you do.
2. Have an album with pictures and testimonials. Here's an opportunity to provide ideas and inspiration for projects you've completed that your prospects may be considering. No matter how good you say you are, customer testimonials lend credibility.
3. Have a contest or drawing. Give away something that is attractive to them, especially something with a high perceived value. For example, some contractors will give away a fire pit with a value of $950, yet costs a fraction for the contractor to build.
4. A candy bowl. Be sure it's deep and don't fill it up, let it appear as though there isn't much left. They'll want to grab some before it's all gone.
5. Wear shirts with your logo on them. You have an opportunity to build brand awareness. Have a name tag too. People like to know who they're talking to.
6. Don't just stand in the back of your booth. Get in the aisle and mingle and engage prospects.
7. Wear a smile. Prospects are more likely to engage a smiling face.
8. Be energetic. You need to be positive and deliver your message with some enthusiasm. If you're tired, don't sit in the booth, switch out every hour or so with someone to keep the upbeat tone in your booth.
9. Boldly display your website on your backdrop. To stand out, some companies make the name a different color than the "www" or ".com".
10. Ask them to fill out a lead form. Be sure to capture as much information from them as possible, including their email address. Having their email address allows you to passively stay in contact with them throughout the year with monthly newsletters and seasonal specials.
11. Partner with a complimentary business. This could allow you to have a larger booth presence and share more leads.
12. Keep a clear path. Don't clutter up your booth. Allow prospects the opportunity to step into your booth area and out of the aisle. This make it easier to engage them and allows you to hold their attention.
Remember, your purpose is to gather leads and create a lasting impression so your prospect remembers you. Be sure to qualify your leads. Many companies use a grading system such as A= hot lead, B=warm lead, and C=slightly interested lead. Always try to set the appointment right there at the show. This will save you valuable time from chasing after them to set the appointment.
I hope you find a lot of success at your next home show or fair. If you'd like learn more about a product that draws customers to your booth, follow the link below for a video overview and webinar schedule of the Stonemakers system for retaining walls and hardscapes.
Stonemakers will be exhibiting at the 2010 GIE+EXPO (Green Industry Equipment Expo), October 28-30, 2010 in Louisville, KY. The GIE+EXPO is the 14th largest tradeshow in the USA, and is combining this year with the Hardscape North America show. HNA is the national hardscape show for successful hardscape contractors. By combining these shows this year, nearly 20,000 attendees are expected offering business growth opportunities to the thousands of lawn and landscape professionals that attend the GIE+EXPO, but also new attractions for more than 2,400 design-build contractors, architects and engineers that regularly attend HNA annually.