StoneMakers Blog

4 Steps To A Successful Hardscape Demonstration Promotion

One of the most successful methods Stonemakers dealers have had in generating new business is by hosting a demonstration day.  Any contractor that does hardscapes, retaining walls, water features, outdoor living areas and patios can benefit from this type of promotion.  Belknap Landscape Company in Guilford, NH and Complete Concrete in Sykesville, MD both had tremendous returns from hosting a demonstration.  Here are the four key areas to ensure success.

Plan:
1.    Select a date 4-6 weeks out in advance.
2.    Find a suitable location that can accommodate a good number of people and has some traffic.  Car dealerships and retail shopping centers lend well to a promotion, and you'll gain exposure beyond the demonstration. Typically a water feature and 30-40 ft of sitting wall can be completed in 4-5 hours.  Offer to cover the cost of labor if they'll pay for only the materials in exchange to do the promotion.  They can also help in cross promoting through their local advertising.

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Topics: concrete retaining wall, demonstration day