Unless you’ve been living under a rock for the past 5 years, you’re well aware that Facebook has become the leading social media platform and the way millions of people interact daily. Creating and maintaining a presence on Facebook takes a few minutes to set up, and maintaining your presence takes just a few minute daily. Here are 5 keys to building your StoneMakers Facebook business page and fan base.
1. A New Cover Photo
The new Timeline in Facebook allows you to set a new "Cover" photo for your page -- a large, banner-type image that stretches across the top of your Brand Page. The dimensions are 850x315. Note that Facebook guidelines require that Cover photos do not include calls to action of any kind -- no discounts, sales, contact information, suggestions to "like" a page or "share" it with friends. You'll still be able to do all these things on Facebook, you'll just put them in a different location. A stunning example of LedgeFalls backyard waterfall or another project your company would like to feature.
2. A New Profile Picture
With your profile picture tucked neatly into a corner of your Cover photo, you might want to change up what you use as your profile picture for your brand page. A different version of your logo, for instance, or some other means of setting it apart from the image you're using in the more prominent, much larger Cover photo.
3. Prioritize Your Photos, Apps, and Likes
The new layout places thumbnails of your Brand Page's photos, apps, and likes directly beneath your Cover photo. You'll want to decide which ones you want to feature at the top of your page, because the new admin features will allow you to arrange these as you wish.
Tagging photos is neither new nor unique to the Facebook Timeline, but it can be a very effective way to promote your business and engage customers.
Take pictures of your business, of employees in the office, of your completed projects and customers enjoying them, water features, backyard waterfalls, outdoor living projects and of anything else of interest, and tag them with your Facebook business page profile. Photos that you tag, while logged into your Facebook business profile identity, appear in the series of five thumbnail images at the top of the Facebook business page. If the series has an image that you'd rather not display there, just click the 'X' that appears at the upper right when you hover over the picture, and it will be hidden and replaced by a different tagged photo.
4. Review Your Timeline And Edit As Necessary
You have to option to edit, delete, or hide status updates that appear in your Timeline, as well as the ability to Pin items to the top of your page, or Star them to make them appear more prominently as you scroll down. Note that with the new Timeline, you'll want to use pinned items to house your special announcements, rather than your Cover photo.
5. Update Your "About" Section
The About section is more prominent in the new Facebook Timeline Fan Pages view, so it's worth taking the time to write a good company profile. Be sure to keep it brief (so that it doesn't get cut off) and include a URL to your company's website.
For a complete tour of the new Brand Pages functionality and detailed instructions on how to enable the all of the new features in your company's Brand Page, check out this video https://www.facebook.com/video/video.php?v=10150397028185979 posted on Facebook.